ComScore: Google rules the Tube


ComScore: Google rules the Tube

Posted by Seth Weintraub
April 13, 2011 1:26 PM

That nearest competitor is now AOL, which is one-third its size.

comScore numbers, click to enlarge

The latest comScore Internet video numbers published today show Google (GOOG) and its YouTube subsidiary out in front in visitors sessions and minutes per viewer.

Google Sites had the highest number of viewing sessions as it neared the 2 billion mark, and highest time spent per viewer at 276 minutes, or 4.6 hours.

Back of napkin math shows that 82% of U.S. online video viewers watch Google/YouTube and more than a third of the almost 6 billion viewing sessions are Google’s.

YouTube also blows away everyone, including Hulu, in terms of minutes watched per user and accounts for a third of all video measured by time watched.

But it may even be more lopsided than that.

Interestingly, No. 2 AOL (AOLrecently signed a five year deal with Google that included licensing its video technology.  Also, VEVO has a huge content sharing deal with YouTube in place.   Most of Vevo’s videos are actually watched on YouTube.

Google is also planning to turn out much more video with $100 million devoted to building its own premium content and its recently announced YouTube Live channel.

Unfortunately, it isn’t certain how comScore takes these joint ventures into consideration but either way, it show’s Google’s influence is even stronger than the big numbers it puts up.

The slogan for Vevo is “Music Evolution Revolution!”. That is probably the most ironic piece of misinformation i have heard since the Berlin wall.


Vevo, stylized as VEVO, is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, andAbu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on VEVO are syndicated across the web, with Google and VEVO sharing the advertising revenue.

Btw: How many artists from Abu Dhabi do you know?

Copyright Nuttery


Nowadays the internet is the only place where you CAN NOT find anything for free.

Any skills in marketing is totally lost at the new generation of record company tycoons with a business degree from “World of Warcraft University”.

Robyn – Swedish + Me – Swedish = me not being able to watch her at YouTube (internet / Copyright logic). See ya at McDonals instead Robyn.

I wanted to watch a Swedish artist, performing live in Sweden before a Swedish audience who just drank some Swedish beer and had a Swedish hot dog, only to find out that i cant do that in Sweden???? I live in the wrong country.

In short, if i go to the right places i could dance with Robyn,  and buy her a drink, but if she performed in the same city a week later and that got posted on youTube i couldnt watch it without emigrating.

In the 80´s we taped ALL our favorite music from the radio and exchanged tapes with eachother. Yet albums sold like crazy. Hmmmmm???

I would always PAY to see / hear Robyn (or any other artist i appriciate).

Artists deserve to get payed for their work.

However, somewhere the whole artist / audience interaction has gotten lost and the little tycoons havent understood what people selling turnips in the middle ages knew: ADVERTICEMENT IS GOOD!

Everytime i post a video, or a picture on here or anywhere else i AM using somebody´s intellectual (hm???) property.

It IS free entertainement / information. But it is also something else, equally free, ADVERTISEMENT.

Video tapes and casette tapes didnt threaten the movie or record industries.

If the internet does so, YOU TYCOONS are doing something wrong.

If a nerd with zits, dowloading his favorite something,something, can prevent you from selling a product, YOU suck at your job.

Moonshine is never going to bankrupt the  Lagavullin Whisky destilleries.

People are always going to associate Jack Daniel´s and Harley Davidson with Rock N, Roll.

Is it a “rockier” beveridge or motorcycle? no!

Why? Marketing!

Artists DOES deserve to get payed and so does record companies or movie studios.

So if people download things for free, USE IT!

Do some economic judo and stop whining!

There are two ways of making someone lose interest, giving them what they want and not giving them what they want.

Making your product inaccesable is NOT going to do the trick.

Neither is relinquishing your copyright.

Letting US sell YOUR product FOR you might if you play it smart.